Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

nderungen von Markennamen

nderungen von Markennamen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834968876
Condition
New
Product Description

Die nderung eines etablierten Markennamens, beispielsweise im Rahmen von Fusionen & Akquisitionen oder Konsolidierungen von Markenportfolios, birgt hohe Risiken und ist zumeist mit hohen Kosten verbunden. Petra Ringeisen untersucht zeitpunktbezogene Reaktionen von Verbrauchern auf Markennamennderungen und deren Einflussfaktoren. Dazu werden theoretisch abgeleitete Hypothesen anhand vier verschiedener Formen von Markennamennderungen in zwei Konsumgterbereichen sowie im Dienstleistungssektor berprft. Die Ergebnisse liefern Ansatzpunkte fr eine erfolgreiche Gestaltung von Markenumbenennungen.

Available Colors
Available Sizes
1 Offer Price Range: $59.99 - $59.99
BEST PRICE

Single Product Purchase

$59.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$59.99 $59.99

$59.99
See Site In stock Visit Store

Similar Products

Bifurcation Theory

$74.99

Bedarfsgerechte fachmathematische Lehramtsausbildung

$29.99

Prfungstrainer Rechnernetze

$9.99

African Female Entrepreneurship

$59.99

Instrumental Inorganic Chemistry

$39.99

The Welfare State, Globalization, and International Law

$109.99

Database Semantics

$169.00

Problemi di geometria differenziale in grande

$29.99

Vermgen und Mglichkeit

$69.99

Statistical Tables and Formulae

$54.99

Stilistik fr Journalisten

$39.99

Produktions-Controlling im bergang zur Digitalisierung

$99.99

A Concise Approach to Mathematical Analysis

$64.99

Mercks Reagenzien-Verzeichnis

$59.99

Atlas of Clinical Haematology

$74.99

Process-Driven Applications with BPMN

$79.99

Fluvial Systems in the Anthropocene

$99.00

Self- and Co-regulation in Cybercrime, Cybersecurity and National Security

$39.99

Developments of International Trade Theory

$54.99

Unsaponifiable Matter in Plant Seed Oils

$169.99

Money, Distribution Conflict and Capital Accumulation

$109.99

Die alpinen Erdmuse

$54.99

50 Jahre GAMM

$49.99

The Most Exciting Eid

$5.99

Organizational Culture and Absorptive Capacity

$54.99

The Making of a European Constitution

$39.99

Texte planen Texte produzieren

$69.99

The Outsiders

$7.49

Brgerinformationssysteme

$59.99

Embodied Design in Innovation und Kommunikation

$49.99

Comparative Entrepreneurship Education

$119.00

Tracking the Neolithic House in Europe

$39.99

How to Draw Ferocious Dinosaurs - Paperback

$6.99

Next Generation Intelligent Optical Networks

$84.99

Promoting Self-Change From Addictive Behaviors

$54.99

Diseases of the Lymphatic System

$74.99

Ethnicity in Ghana

$109.99

Received Signal Strength Based Target Localization and Tracking Using Wireless Sensor Networks

$159.99

Information Systems Architecture and Technology: Proceedings of 37th International Conference on Inf

$169.99

Lean Management Beyond Manufacturing

$109.99