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Politiker-Compliance als Zielgre des Lobbying
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Interessengruppen sehen sich einer steigenden Anzahl an konkurrierenden Gruppen und Professionalisierungstendenzen im Lobbying gegenber. Fr Lobbyisten besteht daher ein erheblicher Bedarf, ihre Einflussversuche besser auszugestalten und den Erfolg ihrer Kommunikation messbar zu machen. Um das Verhalten des Politikers zu Gunsten der Interessengruppe, die Politiker-Compliance, erfassen und steuern zu knnen, entwickelt Sabine Eckardt ein fnf-faktorielles Messinstrument. Dieses verdeutlicht, dass der Lobbyist nur dann seine Interessen erfolgreich durchsetzen kann, wenn er alle Compliance-Verhaltensweisen des Politikers explizit einfordert und berprft. Die Autorin zeigt darber hinaus konkrete Handlungsimplikationen fr die Ausgestaltung der persnlichen Kommunikation und der Beziehung zum Politiker auf.
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