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Informationssysteme fr das Handelsmanagement
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Informationssysteme im Handel sind fr das operative Logistik- und Warenwirtschaftsmanagement, fr die Steuerung der Outlets und die Personalfhrung ebenso unentbehrlich wie fr das strategische Marketingmanagement der Handelszentralen. Aber auch fr die stufenbergreifenden Wertschpfungspartnerschaften von Handel und Industrie wie Category Management und Efficient Consumer Response bilden prozeorientierte Handelsinformationssysteme das tragende Fundament. Praktiker berichten ber die Realisierung dieser neuen Technologien im Handel, in Industrie und Beratung. Wissenschaftler aus Betriebswirtschaft und Wirtschaftsinformatik entwickeln Konzepte fr zukunftsweisende Perspektiven.
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