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Beschaffungsmarketing fr die Praxis
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Im Mittelpunkt des Buches steht ein prozevernetzendes und strategisch orientiertes Beschaffungs-Marketing anstelle ausfhrender Einkaufsttigkeit. Die integrierende Betrachtungsweise erleichtert die optimale Unternehmensversorgung, so da Entscheidungen gut vorbereitet werden knnen. Viele bersichten erleichtern das Verstndnis. Spezifizierungen fr die eigene Unternehmenssituation sind mglich.
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