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Strafverhalten von Konsumenten
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Die gesellschaftlichen Ansprche an Unternehmen sind in den vergangenen Jahren enorm gestiegen. Ein Fehlverhalten von Unternehmen wird dementsprechend zunehmend kritisch betrachtet und konsequent geahndet. Frederik Meyer entwickelt zur Erklrung dieses Phnomens ein theoretisches Modell mit dem Ziel, die Wahrnehmung und das Verhalten von Konsumenten zu verstehen. Mittels einer empirischen Untersuchung gelingt ihm die Identifikation relevanter Bestimmungsgren des Strafverhaltens von Konsumenten infolge eines solchen Ereignisses. Darauf basierend leitet der Autor Empfehlungen fr Marketingpraxis und -forschung ab.
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