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Marktexpansion in Schwellenlndern
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Innovationen, Dienstleistungen und das Schwellenlnder-Geschft gelten fr die deutsche Industrie als wichtigste Wachstumstrger der Zukunft. Dieses Buch stellt erstmalig ein Konzept vor, das Aufgaben des Innovationsmanagements, des Service-Aufbaus im Industriegeschft und der Expansion in Schwellenlnder miteinander verzahnt. Dabei wird dem Leser sowohl der akademische State-of-the-Art als auch ein Spektrum an erfolgreichen Anstzen aus der Praxis vermittelt; die praktischen Flle werden von den zustndigen Projektleitern aufbereitet. So erhlt der Leser einen einzigartigen Blick hinter die Kulissen des internationalen Projektgeschfts. Die Autoren bieten klare Handlungsempfehlungen, wie sich Risiken in diesen Bereichen begrenzen und die Misserfolgsquoten damit senken lassen.
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