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Skalenhandbuch Kommunikationswissenschaft
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Empirische Forschung auf Basis standardisierter Verfahren greift hufig auf einen Satz von Konstrukten zurck, die immer wieder bentigt werden. Fr deren Operationalisierung werden Skalen entwickelt, die regelmig eingesetzt und validiert werden. Dieses erste Skalenhandbuch fr die deutschsprachige Kommunikations- und Medienforschung enthlt Angaben zu 76 Skalen unterschiedlichster Forschungsfelder. Zu jeder Skala sind neben ihrem exakten Wortlaut ausfhrliche Angaben zur theoretischen Einbettung des jeweiligen Instruments, seinen Einsatzmglichkeiten in der Forschung und seiner Validierung enthalten.
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