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Customer Relationship Management im Krankenhaus

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Springer Nature
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N/A
Part Number
0
GTIN
9783834965370
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Product Description

Deutsche Krankenhuser sehen sich einem immer grer werdenden wirtschaftlichen Druck und als Folge auch einem verstrkten Wettbewerb um die Patienten ausgesetzt. Dem Beziehungsmanagement zu den niedergelassenen rzten, die mageblichen Einfluss auf die Krankenhauswahl der Patienten nehmen, kommt damit eine besonders hohe Bedeutung zu. Dirk Heinrich entwickelt ein Kundenwertmodell fr niedergelassene rzte, das zur Steuerung solch eines Beziehungsmanagements herangezogen werden kann, und operationalisiert es fr ein spezifisches Krankenhaus, bevor er auf Basis der Ergebnisse einer umfangreichen empirischen Studie Handlungsempfehlungen fr das Krankenhausmanagement ableitet.

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