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Politische Kommunikation in der Mediengesellschaft

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Springer Nature
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N/A
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GTIN
9783531138183
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Politische Kommunikation in der Mediengesellschaft ist eine auf zwei Bnde angelegte Einfhrung in dieses immer wichtiger werdende Forschungsfeld. In Band 2 stehen Akteure, Medien und politische Prozesse im Mittelpunkt. Analysiert werden die unterschiedlichen Formen politischer Prozesse. Aus der Sicht politischer Akteure werden dann Strategien, Instrumente und Formen der politischen Public Relations systematisch dargestellt. Die Zusammenarbeit zwischen Akteuren aus Politik, PR und Journalismus werden theoretisch wie empirisch betrachtet und ihre Interaktionen als Handlungssystem interpretiert. Abschlieend werden zentrale Befunde zur Politik der Medien vorgestellt und politische Medieninhalte dabei als Handlungs- und Strukturergebnis begriffen.

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