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Medienkonomie
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Anhand von 13 Leitfragen fhrt der Band in die Medienkonomie ein und stellt die wesentlichen Konzepte vor. In den Antworten werden die in den Fragen aufgeworfenen Probleme" kontextualisiert und die jeweils involvierten Akteuren, Theorien und Lsungen vorgestellt. Die Orientierung an Problemfeldern und Beispielen erleichtert den Zugang zu den zugrunde liegenden theoretischen Konzepten und macht die Medienkonomie als Teilbereich der Publizistik und Kommunikationswissenschaft greifbar.
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