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Medienwirkungen kompakt
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Medienwirkungen kompakt angesichts der Differenzierung der Kanle und Gattungen einerseits und der Themenvielfalt andererseits ein groes Anliegen in kleinem Format. Das Buch folgt in seinem Aufbau deshalb der erweiterten Lasswell-Formel: Wer sagt was durch welchen Kanal zu wem unter welchen Umstnden zu welchem Zweck mit welchem Effekt? Jeder dieser Fragen ist ein Kapitel gewidmet. Diese bersichtliche Grundstruktur erlaubt eine unkomplizierte Einfhrung in die grundlegenden Themenfelder der Medienwirkungsforschung. Auf kompaktem Raum wird somit ein einfacher Einstieg in eine komplexe Materie ermglicht. Fr die zweite Auflage wurde der Band grundlegend berarbeitet und aktualisiert.
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