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Die Konstruktion unternehmerischer Zuknfte

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Springer Nature
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N/A
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0
GTIN
9783658345433
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New
Product Description

Wie und warum kommunizieren Unternehmen ber die Zukunft der Menschheit? In dieser Arbeit werden die Zukunftserzhlungen von Facebook und SpaceX empirisch rekonstruiert. Im Zentrum der Betrachtung steht die ffentliche Kommunikation der prominenten Unternehmerfiguren Mark Zuckerberg und Elon Musk. Anhand dieser paradigmatischen Akteure wird gezeigt, auf welchen Wegen sich explizit unternehmerische Zukunftsvisionen in das Zukunftswissen der Gegenwart einschreiben. Ein kritischer Blick klrt ber die Ursprnge dieser Visionen auf und offenbart, wie unternehmerische Prophetie den Mglichkeitsraum der Zukunft auf spezifische Weise verengt.

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