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Benno Signitzer
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Product Details
Das Thema Public Relations hat Benno Signitzer im deutschsprachigen Raum federfhrend in die universitre Lehre und Forschung eingebracht. Die erschienenen Aufstze Signitzers zu Public Relations, Public Diplomacy und Gesundheitskommunikation werden vereint und zugnglich gemacht. Der rote Faden, der sich durch die Publikationen Benno Signitzers zieht, ist der ganzheitliche, kommunikationswissenschaftliche Blick auf diverse Dimensionen der Public Relations. Ferner stellen deutschsprachige und internationale Wegbegleiter Signitzers in Interviews die Bedeutung Signitzers fr die Public Relations-Forschung und -Praxis heraus.
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