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Storys mit Studien
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Mit der Berichterstattung ber Studien produzieren PR-Praktiker und Journalisten routiniert ffentliche Aufmerksamkeit, die ihnen und ihren Geld- und Arbeitgebern die Durchsetztung von Interessen ermglichen sollen. In seiner Dissertation zeigt Jens R. Derksen die Relevanz, die systematisch-empirische Erhebungen wie wissenschaftliche Untersuchungen, Umfragen, Rankings fr die Berichterstattung von Medien und die PR von Organisationen haben. Der Autor stellt dar, welche Studien es in die Schlagzeilen schaffen und wie Medien sie thematisieren. Er analysiert Interessen von Journalisten, Medienorganisationen, PR-Praktikern und Auftraggebern und rekonstruiert Mechanismen, die dem Zustandekommen von Studien und der Berichterstattung darber zugrunde liegen.
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