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Kommunikation von Unternehmenswerten

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Springer Nature
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9783658087982
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Warum ist die Kommunikation von Unternehmenswerten sinnvoll und wann? Wie werden Unternehmenswerte wahrgenommen und gelebt? Im Fokus steht die Rolle der Unternehmenswerte im Kontext von Unternehmenskultur, -identitt und -kommunikation. Es werden Kriterien identifiziert, welche Art und Weise der Unternehmenskommunikation in diesem Kontext erfolgreich ist; dafr wird ein Modell der Kommunikation von Unternehmenswerten entwickelt. Am Beispiel der Wertkommunikation der Bayer AG wird gezeigt, wie die konkrete Kommunikation von Unternehmenswerten bei Fhrungskrften wirken kann.

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