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Akzeptanz durch inputorientierte Organisationskommunikation

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658129682
Condition
New
Product Description

Felix Krebber geht der Frage nach, wie Unternehmen bei Infrastrukturprojekten in ihrer Projektkommunikation und ihrem gesamten Handeln auf die gesellschaftliche Erwartung von Partizipation reagieren, um gesellschaftliche Akzeptanz zu erreichen. Anhand von fnf Fallstudien zeichnet der Autor die Kommunikationsarbeit der Vorhabentrger detailliert nach. Der Blick ins Innere der Organisationen zeigt die Integration der Kommunikatoren in Planungsprozesse und damit ihren Einflusszugewinn. Aus den Fallstudien wird ein Beteiligungstypenmodell akzeptanzfrdernder Projektkommunikation abgeleitet und das Leitbild inputorientierter Organisationskommunikation gezeichnet.

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