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Internationale Krisen-Public Relations
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Christina Vetsch untersucht, wie multinationale Unternehmen der weltweit zehn krisengefhrdetsten Branchen ihre Kommunikation im Krisenkontext mit internationalen Zielgruppen managen. Erstmals stellt sie Zusammenhnge zwischen Theorien der Public Relations und dem Konzept der internationalen Krisen-Public Relations her. Nach einer umfassenden, kritischen Analyse der theoretischen Grundlagen zu internationaler Krisen-Public Relations kommt fr die empirische Untersuchung der Unternehmenspraxis eine Triangulation von qualitativen Methoden zum Einsatz. Basierend auf diesen Ergebnissen wird ein Theorieentwurf mit einer Modellentwicklung zu internationaler Krisen-Public Relations prsentiert.
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