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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz

Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658176341
Condition
New
Product Description

Strategische Kommunikation ist ein wachsendes Feld innerhalb der Kommunikationsforschung. Strategische Kommunikation bewegt sich in der Praxis jedoch zumeist in einem Spannungsfeld zwischen intendierten, zielgerichteten Kommunikationspraktiken einerseits und nicht-intendierten, emergenten Kommunikationspraktiken andererseits, die nichtsdestotrotz strategische Wirkung entfalten knnen. Der Band dokumentiert Ergebnisse und Debatten zum Spannungsfeld der strategischen Kommunikation, basierend auf der Jahrestagung 2015 der DGPuK-Fachgruppe PR und Organisationskommunikation an der Universitt Greifswald.

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