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Entwicklung durch Interaktion
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Neben einer historiografischen Analyse illustriert Astrid Spatzier in einer empirischen Berufsfeldstudie Rahmenbedingungen und deren Einfluss auf Verstndnis- und Handlungsweisen von Praktikerinnen und Praktikern. Die Bezugnahme auf den Symbolischen Interaktionismus verspricht dabei eine Verschrnkung von Mikro-, Meso- und Makro-Perspektiven, in dem die Handlungsebene in Abhngigkeit von organisationalen und gesellschaftlichen Bedingungen betrachtet wird. Zudem zeigt die Autorin Entwicklungsmglichkeiten fr Public Relations und Organisationskommunikation durch Interaktion auf. Die Studie liefert neben umfassenden empirischen Analysen zum Praxisfeld eine Grundlegung fr Public Relations und Organisationskommunikation als Beruf.
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