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Strategische Kommunikation deutscher Grokirchen
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Markus Wiesenberg liefert eine begriffliche und konzeptionelle interdisziplinre Grundlegung einer Kirchenkommunikation sowie umfassende empirische Einblicke in die Praxis der strategischen Kommunikation organisierter Religion. Vor dem Hintergrund der schwindenden Legitimation der deutschen Grokirchen (rmisch-katholisch und evangelisch) verknpft er theoretisch-konzeptionell kommunikationswissenschaftliche und religionssoziologische Perspektiven zu einer Theorie strategischer Kirchenkommunikation. In einer komparativen Fallstudie analysiert der Autor mittels einer Mehrebenenuntersuchung in 15 deutschen Grostdten sowohl die Ebene der Gemeinden und Pfarreien als auch der Landeskirchen, Bistmer sowie der EKD und der Bischofskonferenz.
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