The Instigatory Theory of NGO Communication

Name: The Instigatory Theory of NGO Communication
Brand: Springer Nature
SKU: 9783658268572
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Springer Nature

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9783658268572

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By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

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