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Gemischtes Gehacktes

Gemischtes Gehacktes

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658244118
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New
Product Description

Die Bizarrerie von heute ist der Trend von morgen und der Mainstream-Markt von bermorgen. Dies zeigen seit den 1990er-Jahren die Theorie-Performances von Franz Liebl aus der Reihe Unbekannte Theorie-Objekte der Trendforschung. Wo in der Trendforschungs normalerweise das In ganz schnell ins Mega-Out kippt, markieren seine UTOs die Trends fr die lange Strecke: je bizarrer, desto tragfhiger; je kurioser, desto relevanter. Der Inhalt Unbekannte Theorie-Objekte der Trendforschung: Fetisch Kundenzufriedenheit Cyborg Serienmord Webvertising Entfhrung Interface Value Kannibalismus Depression Bastler Tierliebe Der letzte Schrei Artistically Modified Objects Unschrfe Cargo-Kult Der Autor Dr. Franz Liebl ist Professor fr Strategisches Marketing an der Universitt der Knste Berlin.

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