Copied Deutsche Wahlwerbekampagnen made in USA?
Deutsche Wahlwerbekampagnen made in USA?
Jochen W. Wagner entwickelt ein neues Erklrungsmodell zur Erfassung und Bewertung von wahlkampagnenspezifischen bernahme- bzw. Transferprozessen zwischen den USA und Deutschland. Er analysiert die Wandlungsproblematik bundesrepublikanischer Wahlkampagnen und die damit einhergehenden Auswirkungen auf die Zukunft der politischen Kommunikation in Deutschland.
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