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Deutsche Wahlwerbekampagnen made in USA?

Deutsche Wahlwerbekampagnen made in USA?

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531145921
Condition
New
Product Description

Jochen W. Wagner entwickelt ein neues Erklrungsmodell zur Erfassung und Bewertung von wahlkampagnenspezifischen bernahme- bzw. Transferprozessen zwischen den USA und Deutschland. Er analysiert die Wandlungsproblematik bundesrepublikanischer Wahlkampagnen und die damit einhergehenden Auswirkungen auf die Zukunft der politischen Kommunikation in Deutschland.

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