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Management und Marketing im Kulturtourismus
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Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zhlt zu den beliebtesten Urlaubsaktivitten der Bundesbrger. Allerdings drngen immer mehr Anbieter auf diesen Markt, so dass sich der Wettbewerb um die ausgabefreudigen Kulturtouristen knftig weiter verschrfen wird. Was sind wichtige Trends im Kulturtourismus? Welche Erwartungen haben die Besucher? Wie knnen sich Kulturanbieter erfolgreich auf dem lukrativen Freizeit- und Tourismusmarkt behaupten? Das Buch bietet aktuelles Management-Know-how in kompakter und verstndlicher Form sowie mit vielen Praxisbeispielen und einer Checkliste Fit fr den Tourismus?.
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