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Zielgruppen in der wissenschaftlichen Weiterbildung

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658095543
Condition
New
Product Description

Anhand der Ergebnisse von drei empirischen Studien stellen die Beitragsautoren Heterogenitt, Zielgruppenbezug und Matchingherausforderungen der wissenschaftlichen Weiterbildung pointiert und differenziert dar. Der Erfolg wissenschaftlicher Weiterbildung ist Resultat der richtigen Passung von vier unterschiedlichen Zielgruppen: den individuellen und institutionellen Nachfragern (extern) sowie den Hochschulleitungen und WissenschaftlerInnen (intern). Alle vier Zielgruppen sind noch einmal je fr sich beraus heterogen, so dass das Matching der verschiedenen Gruppen die zentrale Herausforderung fr eine gelingende Implementierung darstellt.

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