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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783531183084
Condition
New
Product Description

Konzentration der Nachfrage erzeugt in einigen Mrkten extreme Erfolgsungleichheiten, dazu zhlen insbesondere Kulturmrkte. Marc Keuschnigg untersucht Konsumentenverhalten im Buchmarkt und fhrt extreme Marktergebnisse mit vielen Misserfolgen und einigen Bestsellern auf Konformitt unter Kufern zurck. Die prsentierten Erklrungsmodelle und deren empirische Prfung erlauben Rckschlsse auf die Entstehungsweise von Bestsellern und geben Hinweise auf Entscheidungshilfen, die von Konsumenten in einem Umfeld geringer Markttransparenz genutzt werden. Der Autor trgt zum Verstndnis der Konsequenzen von Informationsasymmetrien fr Marktergebnisse bei und bezieht sich dabei nicht allein auf Nachfrageprozesse im Buchmarkt.

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