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Lsst sich das Corporate-Identity-Konzept auch auf Sprachstil bertragen? Welchen Beitrag leistet der Sprachstil zur einzigartigen Darstellung des Unternehmens und seiner Identitt? Wie lsst sich seine Wirkung im Verbund z.B. mit dem Corporate Design analysieren? Diesen Leitfragen folgend, erschliet Kathrin Vogel die Zusammenhnge zwischen (Sprach-)Stil und Unternehmensidentitt aus stiltheoretisch-linguistischer Perspektive und entwirft einen Analyserahmen, der unterschiedliche Aspekte von Stil und Identitt bercksichtigt und damit der Komplexitt der Phnomene gerecht wird.
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