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Kulturspezifik in der europischen Wirtschaftskommunikation

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Springer Nature
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N/A
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GTIN
9783658012359
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New
Product Description

Thema des Sammelbandes ist das Kommunikationsverhalten in neuen und alten Medien. Neben grundstzlichen Problemen der Entwicklung von Kommunikationsstrategien widmen sich die Autoren der Frage, in welcher Weise Unternehmen ihre lnderspezifischen Kommunikationsweisen in Bezug auf potentielle Zielgruppen verwirklichen und effektiver gestalten knnen. Zu diesem Zweck befassen sich die Autoren neben allgemeinen unternehmensinternen und -externen Fragen der Kommunikationsgestaltung vor allem mit verschiedenen Formen textbasierter Kommunikationspraxis im europischen Umfeld. Kulturspezifische Aspekte werden somit in ihrer interkulturellen Relevanz methodisch einsichtig und fr die Kommunikation in der Wirtschaft gezielt nutzbar.

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