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Nachhaltigkeit in der Wirtschaftskommunikation
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Nachhaltigkeit ist ein Schlsselbegriff der heutigen Gesellschaft. Er durchzieht unternehmerische, soziale, umweltbezogene, konomische, politische und viele andere Diskurse. Die AutorInnen beleuchten Schnittstellen von Nachhaltigkeit und Kommunikation. Aus der Sicht unterschiedlicher Perspektiven und Disziplinen wie der Linguistik, Wirtschafts- und Unternehmenskommunikation, Betriebswirtschaftslehre, Soziologie oder des Marketing werden Prinzipien, Phnomene und Fallbeispiele von Nachhaltigkeit in der Kommunikation dargestellt und diskutiert.
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