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Nachhaltigkeitskommunikation im Sprachvergleich

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Springer Nature
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N/A
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GTIN
9783658157562
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Product Description

Mit einem diskurslinguistischen Ansatz analysiert Daniela Glausch die Nachhaltigkeitskommunikation von Unternehmen im deutsch-italienischen Vergleich. Sie widmet sich damit einem relevanten Sprachenpaar, vertieft das Thema Nachhaltigkeit in der Linguistik und strkt das Untersuchungsgebiet Wirtschaftssprache in der Romanistik. Im Fokus stehen aktuelle Diskurstraditionen in Bezug auf die Selbstdarstellung der Unternehmen, ihren Umgang mit Anspruchsgruppen sowie ihr Nachhaltigkeitsverstndnis. Die sprachlichen Gemeinsamkeiten und Unterschiede zeigen das Zusammenspiel global-normierender und kulturspezifischer Einflsse auf die Kommunikation.

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