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Werbung spricht ihre Rezipient*innen ber alle Sinne an: optisch ber Bilder und Texte; akustisch ber gesprochene und gesungene Sprache, Musik und Gerusche; haptisch z. B. ber Verpackungen; olfaktorisch ber Dfte; gustatorisch ber Kostproben. Der interdisziplinre Band mit Beitrgen zur EUKO-Jahrestagung 2013 in Eichsttt behandelt aus theoretischer und praktischer Perspektive Mglichkeiten und Grenzen von multimodalen und multisensorischen Kommunikationsstrategien fr Waren und Dienstleistungen in verschiedenen Medien.
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