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Kommunikation und Technik

Kommunikation und Technik

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658215361
Condition
New
Product Description

Ziel des Bandes ist es, aktuelle interdisziplinre Anstze der Forschung an der Schnittstelle von Kommunikation und Technik aufzuzeigen und Einblicke aus ganz unterschiedlichen Perspektiven zu ermglichen: Technischer Wandel oder Innovation als Gegenstand der Kommunikation; Kommunikation zum Abbau von Reaktanzen bei komplexen Technologien; Erwartungsmanagement; Aufgaben und Rolle der Mitarbeitenden bei der Kommunikation von Technik; Persnliche Kommunikation von Verkufern technischer Leistungen (B2C) oder Auendienst / Sales (B2B); Optimierung von Gebrauchsanleitungen; Kommunikation zur besseren Kundenintegration bei technischen Leistungen; Landes- und branchenspezifische Besonderheiten der Kommunikation von Technik.

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