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Soziale Themen in Unternehmens- und Wirtschaftskommunikation
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Der Band enthlt ausgewhlte Beitrge zu den aktuellen sozialen Vernderungsprozessen in Wirtschaft und Gesellschaft. Sowohl die Auswirkungen der technikgetriebenen Interaktion zwischen Mitarbeitenden als auch die neuesten Entwicklungen zwischen Unternehmen und Stakeholdern werden in vielen Untersuchungen analysiert und fr die Praxis ausgewertet. So behandelt der Band unterschiedliche Bereiche wie interne und externe Unternehmenskommunikation, Diversitt am Arbeitsplatz, soziales Engagement, Sicherheitsdenken, Netzwerkgestaltung, Nachhaltigkeit, Umweltorientierung, Markenfhrung, PR und Werbung unter den Bedingungen, die seit Ausbruch der Pandemie COVID-19 den Wirtschaftsalltag prgen.
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