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Diversity in der Wirtschaftskommunikation
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Diversity bedeutet Vielfalt oder Verschiedenheit. Bezogen auf sozialpolitische Felder bezieht Diversity sich zumeist auf den Schutz der Dimensionen geschlechtliche Identitt, sexuelle Orientierung, Religion und Weltanschauung, ethnische Herkunft bzw. Nationalitt, Alter sowie krperliche und geistige Verfassung. In Bezug auf diese Anwendungsfelder lsst sich ein konstanter Wandel in der Gesellschaft feststellen. Welche Konsequenzen diese Vernderungen auf die Wirtschaftskommunikation haben und wie Unternehmens- bzw. Marketingkommunikation mit Diversitt umgehen, untersuchen die Autorinnen und Autoren dieses Bandes.
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