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Innovationsmanagement fr neues Fernsehen

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658116699
Condition
New
Product Description

Tanja Deuerling zeigt, wie die Entwicklung von Bewegtbildformaten im Spannungsfeld zwischen Kreativitt und Management in jeder einzelnen Phase des Innovationsprozesses zielgerichtet gesteuert werden kann. Mit ihrem Grad-Phasen-Modell lsst sich die Formatentwicklung in Abhngigkeit vom Innovationsgrad analysieren, strukturieren und managen: Je nachdem, wie innovativ ein Produkt des neuen Fernsehens sein soll, verndern sich die Anforderungen an Organisation, Akteure und Prozesssteuerung. Das Buch liefert damit auf Basis von Erkenntnissen aus der Medienwissenschaft und -konomie sowie aus der Innovations- und Kreativittsforschung einen handlungsorientierten Theorierahmen fr die Medienproduktion sowie konkrete Empfehlungen zum Management von Bewegtbildinnovationen.

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