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Innovationsmanagement fr neues Fernsehen
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Tanja Deuerling zeigt, wie die Entwicklung von Bewegtbildformaten im Spannungsfeld zwischen Kreativitt und Management in jeder einzelnen Phase des Innovationsprozesses zielgerichtet gesteuert werden kann. Mit ihrem Grad-Phasen-Modell lsst sich die Formatentwicklung in Abhngigkeit vom Innovationsgrad analysieren, strukturieren und managen: Je nachdem, wie innovativ ein Produkt des neuen Fernsehens sein soll, verndern sich die Anforderungen an Organisation, Akteure und Prozesssteuerung. Das Buch liefert damit auf Basis von Erkenntnissen aus der Medienwissenschaft und -konomie sowie aus der Innovations- und Kreativittsforschung einen handlungsorientierten Theorierahmen fr die Medienproduktion sowie konkrete Empfehlungen zum Management von Bewegtbildinnovationen.
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