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Besucherbindung im Opernbetrieb
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Veranlasst durch den gesamtgesellschaftlichen Wandel und damit einhergehende Herausforderungen sind ffentliche Opernhuser seit den 1990er Jahren verstrkt dazu angehalten, sich um die Bedrfnisse ihrer Besucher und den Aufbau und die Pflege von stabilen Beziehungen zu bemhen. Markus Lutz stellt folgende Frage in den Mittelpunkt: Was ist es, das Besucher an ein bestimmtes Opernhaus bindet? Der Autor deckt die relevanten Wiederbesuchsgrnde im Opernbetrieb auf, charakterisiert unterschiedliche Typen von Wiederbesuchern und leitet praktische Empfehlungen fr die Gestaltung des Besucherbindungsmanagements in Opernhusern ab.
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