Copied Museumsmarketing
Museumsmarketing
Martin Gentischer befasst sich mit der Erstellung eines mglichst lckenlosen Marketingkonzepts fr ein neu entstehendes Stadtmuseum auf der Basis aktueller wissenschaftlicher Erkenntnisse und Erfahrungen aus den Bereichen Kultur- und Museumsmarketing. Besondere Konzentration gilt den Mglichkeiten der Zielgruppensegmentierung und den Kommunikationsmanahmen, darunter auch der praktischen Auseinandersetzung mit Social Media.
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