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Museumsmarketing
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Product Details
Martin Gentischer befasst sich mit der Erstellung eines mglichst lckenlosen Marketingkonzepts fr ein neu entstehendes Stadtmuseum auf der Basis aktueller wissenschaftlicher Erkenntnisse und Erfahrungen aus den Bereichen Kultur- und Museumsmarketing. Besondere Konzentration gilt den Mglichkeiten der Zielgruppensegmentierung und den Kommunikationsmanahmen, darunter auch der praktischen Auseinandersetzung mit Social Media.
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