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Springer Nature
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9783834969088
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Product Description

In der aktuellen Debatte ber die Rolle von Unternehmen in der sich wandelnden Gesellschaft stellt sich immer strker die Frage nach der sozialen Verantwortung. Experten aus Wissenschaft und Praxis untersuchen auf der Grundlage einer reprsentativen Befragung von mehr als 2.000 in der Schweiz ttigen Unternehmen das gemeinntzige Engagement dieser Unternehmen und ihrer Mitarbeiter. Auerdem werden anhand von Fallstudien und Evaluationen konkreter Corporate-Volunteering(CV)-Programme wichtige Erkenntnisse zur Einbettung und Umsetzung von CV-Aktivitten in Betrieben dargestellt. Untersucht werden dabei die Beweggrnde der unterschiedlichen Teilnehmergruppen, die strukturelle und kulturelle Einbettung im Unternehmen sowie die Rahmenbedingungen fr erfolgversprechende Kooperationen mit NPOs. Abschlieend werden Handlungsfelder aufgezeigt und Anregungen zur Umsetzung von CV in der Unternehmenspraxis gegeben.

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