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Kommunikation von Fhrungskrften
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Der Einsatz neuer Telekommunikationsmedien, die whrend der letzten Jahre eine rasante Entwicklung erfahren haben, beeinflut auch die Arbeits- und Kooperationsmuster im oberen Fhrungsbereich. Anhand von zahlreichen Fallstudien mit deutschen und US-amerikanischen Top-Managern untersucht Robert Goecke die Verwendung neuer Telekommunikationsmedien im Management global operierender High-Tech-Unternehmen. Der Autor dokumentiert die effektiven Substitutions-, Innovations- und Nutzenwirkungen dieses Einsatzes und leitet Anwendungsempfehlungen fr die Zukunft ab. Das Buch wurde mit dem Alcatel-SEL Forschungspreis Technische Kommunikation 1996 ausgezeichnet.
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