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Interaktives Teleshopping
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Product Details
Die neuen Datenautobahnen ermglichen verschiedenste Dienste. Eine vielversprechende Anwendung ist das interaktive Teleshopping. Die technische Zukunft dieses Sektor ist absehbar, doch gibt es noch keine wissenschaftlich fundierten konomischen Prognosen, da keine ausreichenden Erkenntnisse ber die Zusammenhnge vorliegen. Peter Rohrbach untersucht auf konomisch-theoretischer und auf erfahrungsgesttzter Grundlage Potentiale und Hindernisse auf dem Weg zum interaktiven Teleshopping. Der Autor differenziert zwischen produktbezogenen, konsumentenbezogenen und anbieterbezogenen Determinanten. Er zeigt die jeweiligen Probleme auf und erarbeitet Empfehlungen fr die praktische Gestaltung dieses neuen Dienstes. Eine Vielzahl von praktischen Beispielen illustriert die Aussagen der Arbeit.
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