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Die Zukunft der Universalbank
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Das Informationszeitalter stellt deutsche Universalbanken vor tiefgreifende strategische Herausforderungen: Finanzinnovationen ermglichen eine zunehmende Substitution klassischer Bankleistungen, Direktbanken bedrohen das Kerngeschft dieser Institute und das globale Internet sowie Multimedia Technologien erffnen neue Vertriebswege, bieten aber auch Angriffsflchen fr neue Wettbewerber. Markus Bhme belegt diese Trends anhand einer umfassenden Analyse des deutschen und internationalen Bankgeschftes. Anhand von zahlreichen Praxisbeispielen verdeutlicht der Autor die Zusammenhnge zwischen den aufgezeigten Trends, leitet daraus strategische Konsequenzen ab und gelangt so zu neuartigen Sichtweisen der Institution Bank. Er zeigt darber hinaus mit dem Konzept des Multispezialisten Perspektiven fr die Zukunft deutscher Universalbanken auf.
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