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Innovation von Dienstleistungen

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Springer Nature
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N/A
Part Number
0
GTIN
9783824466719
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Product Description

Innovationen sind der Schlssel zu Wachstum und Unternehmenserfolg. Dies gilt nicht nur fr Anbieter von Konsum- und Investitionsgtern, sondern zunehmend auch fr Anbieter von Dienstleistungen. Durch die Besonderheiten von Dienstleistungsproduktion und -absatz treten bei der Organisation von Innovationsprozessen spezifische Probleme auf. Markus Schneider untersucht die organisatorische Gestaltung von Innovationsprozessen in deutschen Universalbanken. Besondere Beachtung wird dabei auf die projektspezifischen Gegebenheiten, die Dienstleistungsmerkmale und die Innovation gelegt. Der Autor weist nach, da insbesondere die Ablauforganisation von Innovationsprozessen ein zentraler Faktor fr den Innovationserfolg von Bankleistungen ist.

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