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Interkulturelle Unternehmensethik

Interkulturelle Unternehmensethik

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Springer Nature
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9783824469109
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Product Description

In Deutschland und den USA herrschen unterschiedliche Wert- und Moralvorstellungen. Dies wird nicht nur in der Politik, sondern auch im Wirtschaftsleben der beiden Lnder deutlich. Eine fundierte systematische Aufarbeitung der amerikanischen Business Ethics in Theorie und Praxis fehlte allerdings bisher. Bettina Palazzo analysiert die unternehmensethischen Debatten und Diskurse sowie die zugrundeliegenden kulturellen Hintergrundannahmen in beiden Lndern und untersucht ihre konkrete Umsetzung in die unternehmerische Praxis. Ziel ist die Weiterentwicklung der Unternehmensethik sowie eine effektivere transatlantische bzw. interkulturelle Verstndigung.

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