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Kommunikation von Innovationsbarrieren
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Innovationsprozesse in Unternehmen sind stets mit Umsetzungsbarrieren verbunden. Trotzdem liegen kaum Kenntnisse ber reale Problemflle aus der Praxis vor. Die Innovationsforschung hat es sich daher zur Aufgabe gemacht, Innovationsbarrieren zu identifizieren und zu berwinden. Hermann J. Englberger untersucht die methodischen Aspekte der Identifikation und Kommunikation von Innovationsbarrieren. Der Autor entwickelt eine explorative Evaluationsmethode, mit deren Hilfe profunde Einblicke in den Ablauf telekooperativer Reorganisationsprozesse ermglicht werden. Aufgrund ihres hohen Erkenntnispotenzials als Diagnoseinstrument kann sie als Kommunikationsmedium fr lernende Organisationen genutzt werden.
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