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Ideenmanagement im Produktinnovationsprozess
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Produktideen stellen das Innovationspotenzial eines Unternehmens dar. Allerdings gelingt es hufig nicht, dieses Potenzial fr marktfhige Produktinnovationen auszuschpfen, weil ein koordiniertes Ideenmanagement fehlt. Konrad Schachtner untersucht, wie die Ideenaktivitten innerhalb des Produktinnovationsprozesses zu organisieren und informationstechnisch zu untersttzen sind, um die erfolgversprechendsten Produktideen zu finden und in neue Produktkonzepte umzusetzen. Auf Basis einer empirischen und theoretischen Untersuchung erarbeitet der Autor ein zielgerichtetes Ideenmanagementsystem und gibt Gestaltungsempfehlungen fr den wirtschaftlichen Einsatz der Informationstechnologie.
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