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Interaktionsplattformen und Kundenintegration in Industriegtermrkten
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Aufgrund stetig steigender Komplexitt und Spezifitt bei der Leistungserstellung erhht sich der Abstimmungsbedarf zwischen Anbieter und Nachfrager. Ditmar Ihlenburg untersucht die Gestaltungsanforderungen an internetbasierte Interaktionsplattformen fr eine intensive Kundenintegration im Maschinen- und Anlagenbau. Aus dem empirischen Befund leitet er ein Anforderungsprofil ab und setzt es prototypisch um. Die Wettbewerbsvorteile, der Kundennutzen und die Akzeptanz belegen den Bedarf nach neuen Plattformen, differenziert nach Geschftstypen. Darunter weist das Systemgeschft fr den anonymen Markt ein berraschend groes Wertschpfungspotenzial auf.
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