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Entstehung und Markteinfhrung von Produktneuheiten

Entstehung und Markteinfhrung von Produktneuheiten

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Springer Nature
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N/A
Part Number
0
GTIN
9783409136976
Condition
New
Product Description

Dr. Guido Call war wissenschaftlicher Mitarbeiter am Lehrstuhl fr Unternehmenspolitik und Marketing der RWTH Aachen. Er ist heute in der Abteilung Betriebswirtschaftliches Training und Beratung der BASF AG ttig.

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