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Entstehung und Markteinfhrung von Produktneuheiten

Entstehung und Markteinfhrung von Produktneuheiten

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Dr. Guido Call war wissenschaftlicher Mitarbeiter am Lehrstuhl fr Unternehmenspolitik und Marketing der RWTH Aachen. Er ist heute in der Abteilung Betriebswirtschaftliches Training und Beratung der BASF AG ttig.

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