Copied Globalisierung und Strategien der vertikalen Integration
Globalisierung und Strategien der vertikalen Integration
Strategien der Anpassung an die Globalisierung der Mrkte bilden einen wichtigen Untersuchungsbereich der internationalen Managementforschung Thomas Wrona untersucht den Einfluss der Globalisierung auf den Grad der vertikalen Integration am Beispiel der deutschen Textil- und Bekleidungsindustrie. Neu entwickelte und validierte Messmodelle belegen eine unternehmensspezifische "Globalisierungsbetroffenheit" und deren individuelle Anpassungsstrategien. Das Buch differenziert Gestaltungsoptionen von vertikalen Integrationsstrategien.
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